Let's address your sales ratios regarding your mortgage and Realtor prospecting. How many calls, mailers, outbound marketing, or leads does it take to find a prospect? Chart the ratios so you know how many calls, mailers, outbound marketing, or leads you need to close a sale.
Below is an example of a loan officer who does outbound calling.
Loan officer dials 20 outbound calls
Loan officer talks to 5 interested people
Loan officer closes 1 loan
In this case, you will sell one out of every 5 prospects
How many "no's" do you see in this sample scenario?
Tips:
Count the no's, not the yes's and add them to your lead tracking sheet
Every time someone tells you "no." How much is that worth to you?
Most people quit just before they are successful. Don't quit. Make a plan and stick to it.
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